Nvidia Partners with Beamr for New Faster Video
Interesting Partnership
Beamr is a video encoding technology company that has developed innovative techniques to optimize and compress video streams.
They recently announced a partnership with Nvidia to help accelerate the adoption of new video codecs and streaming standards across various industries.
Specifically, Beamr will integrate its video encoding and optimization software with Nvidia GPUs and the Nvidia CUDA parallel computing platform. By leveraging the massive parallel processing power of Nvidia GPUs, Beamr aims to significantly speed up the encoding and compression of high-resolution videos in new standards like AV1, HEVC, and VVC/H.266.
Encoding videos in these newer codecs can enable higher video quality at the same bitrates or similar quality video at lower bitrates. However, the encoding process is computationally intensive and time-consuming without hardware acceleration. This has hindered the adoption of new codecs thus far.
By combining Beamr's encoding algorithms and expertise with Nvidia's GPU power, the companies aim to enable much faster and more efficient encoding workflows. This could save significant computing resources, time, and money for companies with high-resolution media.
The acceleration could apply to anything from streaming video platforms looking to save on transcoding costs to media and entertainment companies producing content in cutting-edge formats. It also helps speed the shift from older codecs like AVC/H.264 towards more modern standards that deliver superior viewing experiences.
The collaboration aims to make these new video technologies more accessible and cost-effective for media companies, service providers, and end users. Overall, it has the potential to help accelerate the adoption of the latest video standards across many segments of the media and technology industries.